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To make customer obsession a company habit, you need to build it into But the more you learn about nutrition and put your knowledge to the test each and every day, the more your perspective, and body, changes. How do you become fit and healthy? How do you stick to a good sleep schedule? Habits.Įating oatmeal and fruit instead of your usual pastry one morning won’t change your outlook on health. Defining your “evergreen” needs allows you to prioritize them on a long-term basis – and to pioneer solutions that push the frontiers of those needs. Customers' needs and desires don't actually change that much over time.
#DEFINITION OF OBSESSED SOFTWARE#
Test your software on a variety of devices, browsers and in various situations (say, on airport WiFi) to better understand your customers’ relationship with your company. Read transcripts, listen to support calls, visit your physical stores. Immerse yourself in your customer’s world This means deeply understanding them and acting on those insights. To be customer-obsessed, every bone in your organizational body needs to be aimed at satisfying your customers.
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But that's not enough to claim “customer obsession.” You could claim to be “customer centric” and justify it by pointing to your dedicated customer research team. The main difference is the more visceral feeling that customer obsession ignites. To give a definition, customer obsession is a core cultural behaviorism that aligns a company’s employees to focus on deeply understanding its customers and using that knowledge to better serve their needs. We’ll also share leading principles and some actionable steps for integrating customer obsession into your company’s culture. This post will give you a straightforward explanation of the allusive term. , and has since been buzzed about in the business world.Ĭompanies, in an attempt to secure even just a fragment of Amazon’s business success, latched onto customer obsession and praised Bezos for his Wall Street wisdom. The term “customer obsession” resurfaced in Amazon’s list of
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The idea of “obsessing over customers” in 1997. The word “obsession” may have a negative connotation, but when it comes to businesses and their customers, it’s actually a good thing.